.YOU MAY not know it, however different typefaces bring about different feelings. Serif typefaces, along with little strokes in the end of letters, are actually typically located in publications and also newspapers. They seem to be trustworthy as well as authoritative. Sans serif fonts, which appear, may appear modern and also informal. Graphic uniformity provides viewers a sense that they understand where they stand it aids to construct leave. In the case of The Economist, it sets the shade for our news.